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Domain Names
Which Top Level Domain (TLD) is Right For Me?
19
Dec
Dec
What is a Top Level Domain?
Top level domain (TLD) comes at the end of a website address. The most common examples of these include “.com,” “.org.” and “.net,” with “.com” being the most popular and the most trusted. As more people create websites and buy domains, it’s becoming increasingly difficult to find a domain name that hasn’t been purchased already. When the “.com” domain name you want is taken, the easiest thing to do next is to find a different TLD.
How to Choose a TLD
First, determine the nature of your business. A domain name’s primary objective is to represent your brand. Generic TLDs (GTLDs) give potential customers context on what your business is about before they visit your website. Search engines treat all TLDs equally. Second, consider country code TLDs. A CCTLD is the best choice if you want to market your service to a specific geographic location. You don’t have to operate from the country of the CCTLD you’re eyeing. Some businesses use CCTLDs for other industries. An “.fm” TLD is a CCTLD for the Federated States of Micronesia, but many podcasts and radio shows use it. Using a CCTLD is cheaper and easier to find than generic TLDs.
Have Fun When Selecting Your TLD
Third, make it memorable. When choosing a domain name in a TLD, remember that you can have fun with it. For instance, WordPress founder Matt Mullenweg’s personal website address is “ma.tt.” His short domain name is easy to remember and good for branding. Fourth, check for legitimacy and practicality. New TLDs may be fun to use, but a few TLDs, such as “.biz” and “.zip” are often used by spam sites. Check to make sure the domain you’re about to buy isn’t viewed as illegitimate. Remember that although the newer TLDs may be fun, some of them may cost more.
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