Always Think Like a Visitor
When picking a domain name, think like a visitor, and consider the keywords, phrases, and words that are relevant to your niche to help express the ideas you have for your website. Your domain name should always be an accurate representation of your brand or business. If a fashion blogger had the domain name “desireesbakedgoods.com,” it would likely confuse visitors who came to the website looking for cookies and cake.
Choose the Right Extension
Second, be sure you choose the right extension, also known as a TLD. Your TLD is the dot whatever that follows the name you choose. That could be “.blog,” “.com,” “.net,” or hundreds of other options. Again, we want to minimize confusion, so don’t choose “.e” for your fashion blog. It just doesn’t make sense.
Make Your Domain Name Memorable
Last but not least, you want your domain name to be memorable. You can achieve this by picking out key characteristics that will make it short, recognizable, and easy to pronounce. About six to fourteen characters is the ideal length, and you should avoid numbers when possible.
Long names are hard to remember, and can leave visitors guessing what your website is called instead of spending time on your site. Rome wasn’t built in a day, and you don’t have to have your whole website ready to go tomorrow. But, you do need to make sure the domain name you choose reflects what you plan to share or sell on your website.
If you will think after some time to change your brand and the domain name, you could redirect your old domain name to new domain without losting SEO rankings,
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Video Tutorial
Check out this video for more info on how to pick a domain.
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