MailChimp Pricing: How much does Mailchimp cost?

MailChimp Pricing

With a market share of over 70%, Mailchimp is the most popular email marketing platform available today. Businesses of all sizes use Mailchimp to sell their goods because of its low entry-level tiers and large free plan.

Mailchimp, like Omnisend, offers many pricing plans. However, unlike Omnisend, which provides immediate access to all functions, Mailchimp restricts your access to features and only removes those restrictions with each plan upgrade.

Prices for MailChimp’s Essentials, Standard, and Premium plans are now $11/mo, $17/mo, and $299/mo, respectively; however, these prices are all set to increase in the first quarter of 2022. The portal also provides a free plan as well as a pay-as-you-go option.

The Essentials plan costs $11 per month, while the Premium plan costs $299. So, which one should you go with?

To assist you in selecting the best price choice, we will go through each Mailchimp plan in-depth and provide you with a clear image of which plan is a suitable match for your company.

MailChimp Pricing Plans

Here we will examine Mailchimp’s pricing plans, beginning with the free tier.

MailChimp Free

The Mailchimp Free plan includes everything you need as a startup or novice marketer. It aids in the introduction of new consumers, the collection of signups, and the targeting of emails to your connections.

The free plan includes a marketing customer relationship management (CRM) solution to help you develop great relationships with your clients. Mailchimp offers CRM tools to help you communicate with your contacts. It also provides pre-built segments for filtering contacts and data for better user management.

To manage your email lists, you may build unique segments and categories. You may also send automatic emails to consumers depending on your preferences. The free plan also includes basic email templates. Use the marketing calendar to arrange your campaigns and send emails to users.

Aside from that, you’ll get access to the Mailchimp knowledge base and dictionary for 30 days. With these capabilities, Mailchimp’s free plan is an excellent place to begin building an audience.

Price 

$0 for up to 2000 contacts.

Essentials Plan

Everything from the Mailchimp Free plan is included in the Essentials plan. However, it provides additional email marketing and automation options, such as pre-built email templates, email scheduling, A/B testing, automated emails, and so on.

It also supports behavioral targeting, which means you may send emails to consumers depending on their website activity. You may even take it further by segmenting visitors based on their clicks, campaign views, purchase history, etc.

You may save time and concentrate on the development of your company by using automatic targeted messaging. Mailchimp automatically sends welcome emails, product suggestions, and other communications to your customers.

It works in tandem with over 250 applications and online services. The Mailchimp Essentials plan also includes Smart tools for creating better content and recommending ways to build your email list.

This plan includes email and lives chat support 24 hours a day, seven days a week. It intends for marketers who want to strengthen customer relationships while increasing sales revenue.

Price 

The Mailchimp Essentials plan starts at $9.99 monthly for up to 50,000 contacts.

Standard Plan

The Standard plan is only for experienced marketers. It includes all the email templates you’ll need to create effective and attractive emails. Custom email templates are also available for developers and designers.

This plan includes free signup forms for collecting user data and sending more personalized emails that convert potential leads into paying customers. You may see Signup forms in creative popups, sidebars, footers, or elsewhere on your website.

Mailchimp also suggests the standard plan since it has many tools and choices for automating your marketing campaigns. It includes various essential content tools and a creative assistant to help you build your emails.

You can manage your account, add contacts, and send campaigns by downloading the Mailchimp mobile app. It works right away with third-party applications and services.

Price

The Mailchimp Standard plan starts at $14.99 monthly for up to 50,000 contacts.

Premium Plan

The Mailchimp Premium plan is meant for the most sophisticated users and includes the best growth tools. It has complete email personalization and automation options for quickly sending thousands of emails.

Customer journey builder, which allows you to create a custom roadmap for each user based on their interaction with your website, is one of the key features. Furthermore, multivariate campaigns aid in campaign editing depending on user replies.

It provides advanced segmentation for creating complex but adaptable campaigns for specific user targeting. This form of segmentation allows for an infinite number of criteria. It may combine any or all logic to expand your consumer base.

This plan also includes a specific marketing platform for social networks, allowing you to run Facebook and Instagram ads, retarget ads, and schedule social content, among other things. You may also develop personalized landing pages to engage with your consumers.

While Mailchimp offers help to all customers, the Premium subscription features a priority support structure. This subscription includes phone help, 24/7 live chat assistance, email support, and more.

Price

For over 200,000 contacts, the starting price is $299 per month, and its pricing scales up as additional users are added.

Pay As You Go And Credits

For seasonal customers who want to send emails without committing to a monthly or yearly subscription, Mailchimp offers a pay-as-you-go plan. It covers all of the features available in Mailchimp’s Essentials plan.

You’ll receive an email builder to help you compose and send emails effortlessly. A/B testing, email marketing automation, real-time analytics, transactional emails, and more sophisticated features are available.

When you choose the Pay As You Go payment option, Mailchimp will prompt you to buy email sending credits. It offers several packages, and each email you send costs one credit in the credit system.

You’re free to buy as many credits as you want, but remember that they’ll all expire a year after you buy them. MailChimp does not give back unused email sending credits if you decide you no longer wish to use their service. You may, however, utilize these credits to purchase a monthly subscription or change your regular payment with Mailchimp.

Price

Its starting bundle costs $150 and includes 5000 credits. You can scale it up to meet your needs and buy as many email credits as you need.

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