How Do Search Engines Operate?
Search engines comb through the internet to connect our questions and phrases to a website, and then we’re served pages that may have the content we’re looking for. Have you considered how certain websites appear on the first page of those search results versus pages two through ten?
What is SEO?
Search engine optimization (SEO) uses technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. For example, if someone is looking for lawn care on Google, SEO will help determine what businesses they see first, and that can help significantly impact the success of that business. Google uses an algorithm to assess site content, page elements, tags, and site availability, among other elements, to decide which websites are most relevant to a searcher’s query. SEO is an organic, or free, tool that you can use to help your website rank higher for relevant queries and ultimately brings interested users to your website. Simply put, SEO is about understanding what people are searching for online, the answers they’re seeking, what words are being used to form their questions, and the type of content they want to consume.
How to Boost Your SEO
To boost your SEO, you should give your images names, add a blog to your website with content related to your business, and add meta descriptions to your pages. Those tell Google what that page is about, as well as titles that have keywords close to what people are searching for.
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Video Tutorial
Check out this video for more info what is SEO and how does it work.
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