6 Reasons Social Media Can’t Be Your Business Plan

You Can’t Plan For Social Media

Using social media to your advantage should be part of your marketing goals, not your business plan itself. There’s a popular adage that if you fail to plan, you plan to fail.

And you know what’s difficult to plan for?

Social media. Here’s why:

1. You have no control over social media channels. No matter which platform you use, they all have algorithms which keep changing, making you follow a new set of rules if you want your posts and brand to thrive.
2. There’s always a better platform. Even if the app you stick with is popular today, it may not be tomorrow. You’ll likely have to migrate to other platforms to guarantee results.
3. You don’t own your audience. You don’t own your Instagram followers, Facebook friends, and LinkedIn connections. Even if your audience loves your brand, you lose them instantly if the platform ceases to exist or becomes less popular.
4. The competition is fierce. More than three billion people use social media. That means there are thousands of people offering services similar to yours and your target audience, and on the same platforms too.
5. Organic growth relies on several factors. Consistent posting isn’t enough to warrant sales and brand growth. Realistically, growing your brand on social media takes time due to algorithm’s hashtag rules, posting times, and the industry, unless you’re ready to pay for ads.
6. Your business’s lifespan will depend on the platform. If your business’s popularity, credibility, and revenue depend on social media, your business will come to an end when the platform does. 

What You Should Do Instead

Relying on social media as your only marketing channel isn’t a great idea.

But what should you do instead? Build a solid business plan that contains the following: an executive summary, great offers, financial goals, and an all-encompassing marketing strategy.

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