Drip Ecommerce CRM Review: Details, Pricing & Features

The market is changing at a very rapid pace. Ecommerce is now the present and the future of the market and is built to unite unique people with unique goods online. Today, that spirit is being threatened by giant marketplaces. Drip is uniquely designed to keep Ecommerce independent.

Drip is built explicitly for the e-commerce market. It is a marketing automated platform that utilizes emails, short message services (SMS), and third-party integrations so that businesses drive revenue.

Drip is designed explicitly for e-commerce brands, and it has promising results for online retailers. This specifically designed e-commerce software has many things to be liked; however, there are a few areas where it does not meet the expectations. So, this review has been designed to tell where this software shines and where it lacks.

Before we move on, we need to learn about CRM and its importance in today’s business.

What is CRM?

For an eCommerce business, where things are developing at a very rapid pace, CRM is a goldmine. CRM stands for customer relationship management software. It helps store all the information in one location about your current customers and their prospect information. For an eCommerce business owner, it helps organize all the information related to customer interaction.

CRM helps business owners to learn about their customer’s behavior. It gives you valuable information on why the customer is buying that specific brand and customer expectations. It helps the business owner to track their purchasing history. It also gives valuable insights to apply marketing strategies to keep the customers loyal to your brand. Some of the reasons why CRM is essential for E-commerce business owners are:

• It gives you access to the entire history of customers’ buying trends. An eCommerce CRM helps to analyze and understand whether the customers will positively react to the launch of a particular product or not.
• Ecommerce CRM helps you effectively manage your internal team resources per customer group. It helps to segregate customers based on specific criteria and allocate your sales team accordingly.
• CRM helps to personalize our marketing strategy for different categories of customers, which causes improvement in the response rate. The tailored market strategy as per customers’ need and expectations cause an increase in customers’ loyalty towards a specific brand.

Currently, many CRM software is available online. Some of these are  EngageBay, Salesflare, Zoho, Streak, etc.

Now, let’s get started with Drip Ecommerce CRM Review

Drip CRM

Despite its fancy name, Drip software is simple enough to use. It is software designed explicitly for salespersons and marketers to plan, create and send a series of sequences (automated messages) to a targeted group/people at strategic intervals. Drip CRM is an e-commerce tool that has been uniquely built for small businesses and marketers.

Email marketing is one of the great ways to deliver personalized messages to your customers. Most marketing experts believe that email marketing is an effective strategy that delivers excellent results. If you spend $1 on email marketing, you can get a return of $38 for each dollar spent. So, using software like Drip helps your campaign effectively and is also cost-effective. Drip is a software product that helps craft, schedule, and send those emails.

What can Drip do for you?

• Drip can assist in creating personalized emails.
• It can tag and segregate users based on a variety of customized categories
• It helps to track and categorize emails and funnels
• It helps to create a customized points system that depends on your user’s actions
• Drip allows doing advanced segmentation
• Drip has a conversion tracking dashboard that is very useful to track performance.

Why Should One Choose Drip CRM?

Drip software is a globally renowned e-commerce CRM. Every CRM has its advantages and disadvantages. There are many ways in which Drip is better than its competitors. Drip is one of the best designed CRM or marketing automation platforms currently available in the market. The individual customer journey makes it easy and convenient to understand the sessions and emails customer purchase behavior. It is easy to add tags and customized fields for database management, data segmentation, and market automation. Moreover, Drip can calculate the lead score, which is very helpful for indicating brand affinity. This also helps to segment-best customers, new customers, customers likely to come, etc.

What Are the Exclusive Features of Drip?

As a complete eCommerce CRM and email marketing platform, Drip offers a lot. The feature list is comparable to other alternate options. However, the main difference is that Drip has all of its features available to every user at each level of service, unlike other email marketing software. The features are specifically designed for e-commerce campaigns, and it is beneficial for new users. Some of the features are:

• Marketing hub

Drip is a solid choice in the department of marketing automation. When it comes to automation workflow, Drip has a lot to offer. Drip has a bunch of pre-built automation workflows to be used. It is straightforward to build up your workflows using Drip’s builder. Its platform integration system is excellent. It gives you all the support and freedom for the automation of your process. This feature is available in other CRMs, but it’s easy to use. Moreover, its independence makes it very easy for e-commerce business owners who are less experienced with CRMs.

• Personalization

A unique feature of Drip is personalization that allows creating unique customer journeys, which is a crucial strategy to maximize sales and to repeat purchases. Drip makes it easier and straightforward with its e-commerce focused tracking system.

• Multichannel marketing

For e-commerce brands, email and on-site interaction are considered essential processes. Still, as a part of marketing strategy, other channels need to be also integrated.

Drip has text messages functionality. It also can send postcards to contacts through the actual mail.

• Reporting

Drip has customized conversion tracking, customer journey reports, detailed email reports, customized dashboards, lead scores, and many more to offer

• Auto-response

The drip email system has an auto-response sequencer that can be customized to welcome customers, build connections, present solutions, and grow sales.

• Automatic Revenue Attribution feature

The automatic Revenue Attribution feature is the unique feature of Drip. It enables to connect e-Commerce store with Drip, which helps find out which digital marketing strategies are improvising and leading customers to the final sale.

• Dashboards

For each Drip account, there are four dashboards, one each for an account, email campaign, workflow, and broadcasts. These dashboards can’t miss information for running overall email marketing and CRM strategies.

• Drip integrations and Add-ons

A wide range of integrations allows Drip to connect the e-commerce store and social accounts for tracking customers and obtaining data. Drip software can be work with other software such as Magento, Shopify, Shopify Plus, SamCart, Gumroad, and many more. More than 100 integrations are available. Some categories are customer support, email verification and surveys, lead capture, and many more.

Drip Price Plan

Drip pricing offers a very transparent model. The entire platform of Drip scales by the number of subscribers you have. The basic plan for up to 500 contacts starts at $19 per month. Some of the subscriber based price plans for Drip is:

• For 501-2000 subscribers – $29 / Month
• For 2001-2500 subscribers – $39 / Month
• For 2501-3000 subscribers – $49 / month
• For 3001-3500 subscribers – $59 / month
• For 3501 -4000 subscribers – $69 / month

The monthly rate continues to rise incrementally as the number of subscribers increase. While comparing the price plan of Drip with its competitors, there are a few things that should be kept in mind. Most email marketing companies provide limited access at lower tiers, and advanced features are available when you pay more. Such is not the case with Drip, as full features are available at all levels.

Pros and Cons of Drip

Like any other software, Drip also has its pros and cons. Below is the list of what to expect from Drip and what not

Drip Pros

• Easy to use
• Feature free for E-commerce
• Solid integrations
• Free trial

Drip Cons

• No free availability even for limited subscribers
• Templates for email can be better
• No support for phone

Final Verdict

Drip is a well-designed solution for today’s market challenges. Although there are many free and low-priced software available in the market, the unique feature of Drip stands out for the company’s policy regarding the availability of all features to all users. Although it is a bit pricey if you are confused, you can always try the free trial version to explore this software capability.

If there is still confusion, here is the answer

Yes, Drip is one of the best CRM platforms available in the market. It has all the features for a full-fledged CRM. With solid integration, automation tools, and robust personalization, Drip deserves serious consideration, and, indeed, every single penny spent on this tool will pay you back.

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