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Dec
Why You Should Run a Social Media Contest
Before we discuss how to run a social media contest, talk about why you should. With millions of users on social media, holding a contest is a great way to generate buzz and engagement for your brand. It can be a catalyst for social media users to share and interact with your content when they might not have otherwise.
How to Run a Social Media Contest
So, how do you run a social media contest?
Before you launch the campaign, here are a few things to sort out:
- Write down your goals for the contest. Plan your budget for the campaign. Failing to do so could lead to becoming stuck, which ultimately leads to a failed contest.
- Figure out what prizes you’re giving to the winners. Make sure it’s within your proposed budget.
- Determine the most suitable platform for your contest. Then, set up your entry structure depending on the kind of contest it’s going to be. How will the results be determined? You can use a third party app to track your contest and measure analytics.
- Determine how long your contest should run. Don’t make it too short, as there might not be enough participants, but don’t make it too long either, because then there’s no urgency to participate. Try starting with one week, and adjust from there.
- Ensure your contest terms are clear and accessible.
- Keep promoting your contest. This will open more opportunities for users to become aware of and join your contests.
- Convert and analyze. Analyze the winner of your social media contest publicly. Then, sit back and look at the data. Review your results.
Stick to This Guide for a Successful Social Media Contest
While running a social media contest is a fun way to expand your brand awareness, it involves vital steps like preparation, goal setting, transparency, and results analysis. So, stick to this guide, and launch that contest.
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Video Tutorial
Check out this video for more info about how to run a social media contest.
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