MailChimp Vs. Constant Contact: Which one is better?

MailChimp Vs. Constant Contact

The foundation of each email campaign is the development of an appealing, eye-catching email. Emphasizing consumer data to segment and customize advertising, messy emails with broken links and misaligned graphics won’t earn business.

In this article, we examine two of the most prominent email marketing systems, MailChimp and Constant Contact, which have made significant investments in their respective email editors to enhance client engagement and income.

Before we get into our comparison of two email marketing platforms, let’s take a quick look at both:

MailChimp Overview:

Mailchimp is undoubtedly the best recognizable brand in the game, with almost 20 years of email service and 72.87% of the email industry’s market share. It is used by anybody, from entry-level marketers to industry pros, making it an appealing alternative.

Although Mailchimp has evolved into an “all-in-one” marketing platform, it began in the email marketing space many years. This combination provides customers with robust email capabilities that are easily connected with various marketing tools. That means you can keep it simple or use features to support more complex campaign requirements.

When it comes to the kind of people it’s meant to serve, Mailchimp has always been quite clear: it’s all about helping small companies. Good news for smaller companies looking for robust marketing software without the sticker shock of many enterprise systems.

Constant Contact Overview:

Constant Contact has been around for a lot longer than Mailchimp. It has carved out the best niche in its 25+ years of existence, with 4.84% of the market share. Constant Contact, like its competition, is dedicated to SMBs, with extra charity support.

In terms of functionality, you can anticipate robust email capabilities, coupled with extended options that follow the expansion of Mailchimp and other email systems. Constant Contact has expanded its reach, including social media postings and ad campaigns, marketing automation, and Google AdWords.

MailChimp Vs. Constant Contact: Automation

Constant Contact provides many simple automation options, including pleasant emails, birthday emails, and anniversary emails. 

Aside from these basic possibilities, you can also construct your drip series depending on behaviors, such as whether or not your subscriber opened an email or clicked on a certain link. Then, you may choose the number of days between automatic emails.

Mailchimp provides far more powerful automation possibilities. You may link it with your website and send emails depending on your visitors’ online behavior. You may, for example, send them an email when they visit a specific page on your website.

Goal integration allows you to contact clients who go from your campaign to a specific page on your website.

You may utilize purchase data to offer clients special instructions or product suggestions based on the goods they have bought. You might provide coupon codes to your best customers to encourage them to purchase more from you.

Mailchimp also helps you to cope with shopping cart abandonment by sending automated emails to your subscribers to remind them of the products they left behind.

The main drawback of Mailchimp’s automation tool is that it is not available on the free plan. To utilize it, you must upgrade to a premium account.

MailChimp Vs. Constant Contact: Ease Of Use

It is essential to assess the two systems based on how simple they are to use. These platforms make use of a navigation layout with transparency portions.

As a result, beginners will feel at ease utilizing both platforms. Overall, the MailChimp editor seems to be more contemporary. Moreover, MailChimp’s editor’s response rate is quicker than in Constant Contact.

Although specific complex capabilities are harder to access on MailChimp, its general response rate is faster. MailChimp users may move back and forth between different phases of the process to ensure that their email marketing campaign is flawless before it goes live. 

MailChimp Vs. Constant Contact: Design And Flexibility:

Both platforms provide a good selection of templates to get you started. Mailchimp has fewer of them, but they are organized into categories such as eCommerce, events, holidays, newsletters, and alerts.

Both systems allow you to utilize HTML when writing your newsletter. You may also import the code from a URL or a zip file into Mailchimp.

Mailchimp provides various blank templates called layouts to bridge the gap between custom code and a template. These are essentially empty structures where you can insert material such as photos and text. It’s very beneficial, and although Constant Contact has three or four of them, they’re not as valuable as Mailchimp.

In terms of customizing the template, Mailchimp seems to provide a little more variety and possibilities, such as additional content blocks and product suggestions. You may also be creative with displaying photographs and social media choices on your websites, such as saying shares and likes.

Finally, both platforms allow you to store your templates and reuse them in future newsletters. Mailchimp is undoubtedly the winner in this category. There are 100 fewer templates, but they are more visually appealing and flexible.

MailChimp Vs. Constant Contact: A/B Testing:

Email marketing allows you to test several email variants to see which connects most with your subscribers. Subject lines, email content, graphics, call to action, and send time may all be tested.

Mailchimp’s free plan comes in three flavors. This enables you to send emails to a small group of people to see which variant performed best.

Constant Contact, on the other hand, does not provide the same level of test automation. You must pick between delivering a single version to your recipients and spending time setting up several versions of the same email.

Mailchimp succeeds once again. Time is a vital resource for any company. You are unlikely to spend hours testing and delivering emails you are unsure will succeed.

MailChimp Vs. Constant Contact: Deliverability:

Mailchimp guarantees that users send out relevant information. For this omnivore, an abuse detection system is used. It predicts unethical behavior in email campaigns before they are sent. It helps to explain the 96 to 99 percent delivery rate.

Similarly, Constant Contact follows standard practices and uses a spam detection tool. It analyzes if your email campaigns may have delivery problems, and constant Contact has a 98 percent delivery rate.

Both systems have reasonable delivery rates, and hence this is a draw. Email delivery is also influenced by reputation, security, and content.

MailChimp Vs. Constant Contact: Flexibility Of Email Templates

Overall, MailChimp and Constant Contact are incredibly flexible regarding email templates. Finally, Constant Contact offers the best selection of email templates, with over a hundred alternatives compared to roughly 80 in MailChimp.

Even though Constant Contact has more email designs, MailChimp’s categories are simpler to discover. MailChimp categorizes templates based on holidays, newsletters, e-commerce, significant events, and other factors.

As a result, each choice has advantages and disadvantages. Those that like their templates to be properly organized may consider MailChimp. Those who want access to a larger variety of templates may use Constant Contact.

MailChimp Vs. Constant Contact: Email Marketing Features

Email marketing capabilities are one of the most significant aspects to evaluate when comparing Constant Contact vs. MailChimp. Constant Contact has a large selection of autoresponders. These emails are delivered to users automatically on essential occasions or when they subscribe to a particular mailing list.

Users of Constant Contact can also add polls and discounts to their messages. In addition to its autoresponders, MailChimp also looks to provide the best automation. MailChimp, for example, enables users to create advanced email sequences, activate individual emails depending on user activities, and develop sales processes.

Constant Contact, on the other hand, has a far superior workflow than MailChimp. As a result, consumers must examine these aspects more closely. Users may find MailChimp’s complicated multiple testing useful for an additional fee.

MailChimp Vs. Constant Contact: Reporting:

They are also known as how to measure the success of your newsletter. Constant Contact informs you who opened and clicked on it. There is also a Google Analytics connection for conversion tracking.

In addition to the features listed above, MailChimp provides useful analytics like mailing success by the provider, click maps, and geo-tracking of your audience’s location. Most importantly, they offer a unique eCommerce conversion monitoring function that informs you when and how things are sold via your site.

MailChimp boasts the most comprehensive reporting features of all the email marketing tools we’ve tested. 

MailChimp Vs Constant Contact: Integrations

Because Mailchimp has 800 connectors and Constant Contact has just 353, this might develop into a numbers game. Many connectors are available for websites and social media platforms. Still, the reality is that you are unlikely to be missing any of them with either service.

WooCommerce, SalesForce, Facebook, Twitter, Instagram, and WordPress are among the connectors offered by Mailchimp. Unfortunately, they no longer provide a direct Shopify integration; in contrast, Constant Contact has a built-in connection.

Constant Contact’s $45/month subscription used to contain event management software; however, this has since been deleted, and customers are instead invited to integrate with Eventbrite. This connection allows you to organize and manage events and monitor attendee registrations.

We haven’t checked how well the integration works, but it’s clear that it’s not as handy when the capability was built into their product. You’ll also have to pay any expenses to suffer by utilizing Eventbrite. Mailchimp wins this round because they have more integrations than you would imagine.

MailChimp Vs. Constant Contact: Customer Support

Buyers have a good experience when they get excellent customer service. It, in turn, delivers value to consumers, maintains customers, and increases brand recognition.

Mailchimp has a contact page where users may specify the nature of their problems. It will link you to relevant knowledge standard articles that address this problem. You may also contact the support staff via the support instructions.

Constant Contact, on the other hand, provides email, live chat, and phone assistance. You can also use their knowledge standard rans or the help center community as a resource. Constant Contact also offers online and in-person training.

In this round of customer support, Constant Contact takes the lead. Mailchimp does not provide phone assistance, making it difficult to cause a problem quickly. Both systems, however, provide live chat and email assistance.

Constant Contact Vs. MailChimp: Which Is Best?

Mailchimp is the apparent victor because of its simplicity, powerful functionality, and flexibility. Compared to Constant Contact, it even has a free and lesser-cost plan.

It also goes further to ultimately outperform Constant Contact by providing limitless picture hosting and reporting. Constant Contact, on the other hand, is the superior alternative if you value phone service and more extensive customer care.

Ultimately, your company’s demands determine selecting one email marketing tool over another. It is because both Mailchimp and Constant Contact have their advantages and disadvantages.

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